Morinaga Hi-Chew! (Official homepage.)
Picture: Here. Yes, it really is that pale, it's not washed out by a flash or anything.
Imagine Starburst mixed with a non-flavored chewing gum, and you'll pretty much have Morinaga Hi-Chew. Weakly cherry flavored, but the "mouth feel" was utterly off for a candy. When I started chewing the first piece, I would have put a good deal of money on it being gum and not candy. It just had that slick, chewy feel. However, as I kept chewing it, it dissolved and so I think it really was candy.
While chewing it, it tasted okay. Not great, but not bad. It could have used a whole lot more cherry flavor. The big problem was, once you finish chewing and swallowed, there was a nasty burnt-plastic or oily (black oil, not cooking oil or something) aftertaste. Blech.
I'd give it a 3 out of 10. Not so bad I'll throw the pack away now, but I'm suspecting I won't finish it (and I won't buy more).